Contemporary Approaches Studying Customer Experience in Tourism Research

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

Author: Dhouha Jaziri
Publisher: Emerald Publishing Limited
Published: 08/08/2022
Pages: 328
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.06h x 6.06w x 0.87d
ISBN13: 9781801176330
ISBN10: 1801176337
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism
- Business & Economics | Marketing | General
- Business & Economics | Consumer Behavior | General

About the Author

Dhouha Jaziri is Senior Lecturer at University of Sousse, FsegSo, Tunisia. She holds a PhD in Marketing from ISG Tunis (2015). Her research concerns mainly customer experience, tourism management, customer knowledge management, innovation, digital marketing, and customer brand engagement.

Raouf Ahmad Rather (Ph.D) is listed on Stanford University's Top 2% of Scientists (2021), global scientific-researcher and research/guest faculty at University of Kashmir, India. His research interests centre on co-creation, customer engagement, customer experience, service innovation, customer loyalty and tourism crises/pandemic.