Digital Relevance: Developing Marketing Content and Strategies That Drive Results

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Author: A. Albee
Publisher: Palgrave MacMillan
Published: 01/20/2015
Pages: 240
Binding Type: Hardcover
Weight: 0.90lbs
Size: 9.30h x 6.10w x 1.00d
ISBN13: 9781137452801
ISBN10: 1137452803
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Marketing | Research
- Business & Economics | Industries | Retailing

About the Author
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.