Escape Velocity: Free Your Company's Future from the Pull of the Past

"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's Execution, Clay Christensen's Innovator's Solution, and Gary Vaynerchuck'sCrush It , and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Author: Geoffrey A. Moore
Publisher: Harper Business
Published: 09/06/2011
Pages: 240
Binding Type: Hardcover
Weight: 0.85lbs
Size: 8.90h x 6.30w x 1.00d
ISBN13: 9780062040893
ISBN10: 0062040898
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Marketing | General
- Business & Economics | Business Communication | General