Description
The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.
- A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics
- With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise
- Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing.
The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.
Author: Barton Weitz
Publisher: Sage Publications Ltd
Published: 11/04/2002
Pages: 582
Binding Type: Hardcover
Weight: 2.65lbs
Size: 10.06h x 7.10w x 1.50d
ISBN13: 9780761956822
ISBN10: 0761956824
BISAC Categories:
- Business & Economics | Reference | General
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
This title is not returnable