Marketing de Guerrilla

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.

Author: Jay Conrad Levinson, Steve Savage
Publisher: Morgan James Publishing
Published: 02/01/2009
Pages: 432
Binding Type: Paperback
Weight: 1.40lbs
Size: 9.00h x 6.00w x 1.20d
ISBN13: 9781600375125
ISBN10: 160037512X
Language: Spanish
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | International | Marketing
- Business & Economics | Sales & Selling | General