Marketing for Hospitality and Tourism

Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some of the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels.

Author: Gerald Ross
Publisher: States Academic Press
Published: 03/01/2022
Pages: 253
Binding Type: Hardcover
Weight: 1.80lbs
Size: 10.88h x 8.00w x 0.63d
ISBN13: 9781639893409
ISBN10: 1639893407
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism
- Business & Economics | International | Marketing