Marketing Strategy & Management

Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.

Author: Diane M. Phillips
Publisher: Sage Publications Ltd
Published: 03/30/2023
Pages: 544
Binding Type: Paperback
Weight: 2.12lbs
Size: 9.69h x 7.44w x 1.10d
ISBN13: 9781529778557
ISBN10: 1529778557
BISAC Categories:
- Business & Economics | Marketing | General

This title is not returnable