Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

Author: Charles McIntyre
Publisher: Emerald Group Publishing
Published: 12/05/2016
Pages: 272
Binding Type: Hardcover
Weight: 1.35lbs
Size: 9.10h x 6.00w x 0.90d
ISBN13: 9781786354563
ISBN10: 178635456X
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Business & Economics | Industries | Retailing

About the Author
Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK

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