Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations by Wymer, Walter
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations by Wymer, Walter

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Sage Publications, Inc
Price:
$231.25

Description

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Author: Walter Wymer, Patricia A. Knowles, Roger Gomes
Publisher: Sage Publications, Inc
Published: 03/01/2006
Pages: 384
Binding Type: Hardcover
Weight: 1.77lbs
Size: 9.30h x 7.34w x 1.01d
ISBN13: 9781412909235
ISBN10: 1412909236
BISAC Categories:
- Business & Economics | Marketing | General

This title is not returnable