Description
Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
Author: Tracy L. Tuten
Publisher: Sage Publications Ltd
Published: 01/19/2023
Pages: 496
Binding Type: Paperback
Weight: 1.94lbs
Size: 9.69h x 7.44w x 1.00d
ISBN13: 9781529779790
ISBN10: 1529779790
BISAC Categories:
- Business & Economics | Marketing | General
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
Author: Tracy L. Tuten
Publisher: Sage Publications Ltd
Published: 01/19/2023
Pages: 496
Binding Type: Paperback
Weight: 1.94lbs
Size: 9.69h x 7.44w x 1.00d
ISBN13: 9781529779790
ISBN10: 1529779790
BISAC Categories:
- Business & Economics | Marketing | General
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