Sustainability and Social Marketing Issues in Asia

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and 'social marketing'.

Author: Farzana Quoquab
Publisher: Emerald Publishing Limited
Published: 01/26/2023
Pages: 232
Binding Type: Hardcover
Weight: 1.06lbs
Size: 9.00h x 6.00w x 0.56d
ISBN13: 9781800718463
ISBN10: 1800718462
BISAC Categories:
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Marketing | Multilevel

About the Author

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility.

Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability.

This title is not returnable