Description
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Author: Danielle Sarver Coombs
Publisher: Rowman & Littlefield Publishers
Published: 06/22/2021
Pages: 248
Binding Type: Hardcover
Weight: 1.43lbs
Size: 10.00h x 7.00w x 0.63d
ISBN13: 9781538145517
ISBN10: 1538145510
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | Research
About the Author
Danielle Sarver Coombs is professor in the School of Journalism and Mass Communication at Kent State University. She is the co-author of Female Fans of the NFL and author of Last Man Standing: Media, Framing, and the 2012 Republican Primary. Coombs has also co-edited three anthologies--Debates for the Digital Age, We Are What We Sell, and American History through American Sports (2012)--and has published research on sport fans and fandom in journals, including the Howard Journal of Communications, Liminalities, the Journal of Sport & Social Issues, Sport in Society, International Journal of Sport Communication, and Public Relations Research.