The Growth Gears: Using a Market-Based Framework to Drive Business Success

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth

Author: Art Saxby, Pete Hayes
Publisher: Advantage Media Group
Published: 02/18/2016
Pages: 228
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.00w x 0.80d
ISBN13: 9781599325897
ISBN10: 1599325896
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Development | Business Development
- Business & Economics | Strategic Planning