The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Newman, Bruce I.
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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Newman, Bruce I.

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Rotman-Utp Publishing
Price:
$48.63

Description

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.



Author: Bruce I. Newman
Publisher: Rotman-Utp Publishing
Published: 01/08/2016
Pages: 224
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.20h x 6.30w x 0.80d
ISBN13: 9781442647992
ISBN10: 144264799X
BISAC Categories:
- Political Science | Political Process | Campaigns & Elections
- Political Science | Political Process | Media & Internet
- Business & Economics | Marketing | General

This title is not returnable