The Pricing and Profit Playbook

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

Author: Joanne M. Smith
Publisher: Bradley Publishing
Published: 10/01/2013
Pages: 182
Binding Type: Hardcover
Weight: 0.93lbs
Size: 9.00h x 6.00w x 0.56d
ISBN13: 9780989723800
ISBN10: 0989723801
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Marketing | Industrial