The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time

Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.

Author: Victor Cheng
Publisher: Innovation Press
Published: 04/15/2009
Pages: 192
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.50h x 5.50w x 0.44d
ISBN13: 9780976462422
ISBN10: 0976462427
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Small Business | General
- Business & Economics | Entrepreneurship