The Tipping Point: How Little Things Canmake a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author: Malcolm Gladwell
Publisher: Perfection Learning
Published: 01/07/2002
Pages: 301
Binding Type: Hardcover
Weight: 0.85lbs
Size: 8.30h x 5.40w x 1.10d
ISBN13: 9781613836316
ISBN10: 1613836317
BISAC Categories:
- Psychology | Social Psychology
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion

About the Author
Malcolm Gladwell is also the author of the #1 bestselling "Blink: The Power of Thinking Without Thinking. "He was a reporter for the "Washington Post" from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for "The New Yorker."

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