Description
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:
- Use listening posts and Contact Point Innovation to refine customer types
- Engineer experiences for each micromarket that are not only exceptional, but relevant
- Connect across the five most important touchpoints
- Co-create with your customers
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
Author: Nicholas Webb
Publisher: Amacom
Published: 03/01/2022
Pages: 256
Binding Type: Paperback
Weight: 0.45lbs
Size: 8.27h x 5.35w x 0.79d
ISBN13: 9781400235827
ISBN10: 1400235820
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Marketing | Research
- Business & Economics | E-Commerce | Digital Marketing